Motorsport Marketing

R6 Digital – The Competitive Advantage

With over 25 years of Motorsport Marketing experience, you will not encounter a marketing company with the background and insights offered by R6 Digital. Our team of dedicated marketers are geared with the knowledge to create campaigns that will hit the target from day 1. Your campaign will benefit from the experience and knowledge that only comes from owning and running a racing team, being a race driver and having marketed teams, drivers, venues and suppliers.

Google AdWords

Search Advertising

Display Advertising

Remarketing

Product Advertising

Search Advertising appears on Google search pages as Text Advertising, and are normally above or below organic searches. The placement of your advertisement will depend on the Quality Score.
Your Search Advertisement will feature when any or parts of your keywords appear in the search tab. So if your keyword is F1 Racing Experience, and a person is searching for I want to race an F1 Car, then your ad may appear, but it will not appear if they asked for How to race like Hamilton.
You can target as many keywords as you like, and you can indicate if you want them to be exact, or similar to the keywords. You can also add negative keywords, allowing you to discard searches that are not relevant. For example, if the search term is Go Kart Racing, and you targeted Porsche Racing, then ‘Go Kart’ will be a good choice as negative keywords.

Display Advertising allows you to add an image or logo with your advertisement. Display Advertising are ideal when using remarketing, and they are also effective in brand building and awareness campaigns.

Display advertising is a great tool if you want to highlight benefits of the product. So if you are promoting a racetrack and convention facilities, you can add a series of photos to accompany your ad.

Re-marketing is the ability to communicate with people who visited your website.
Depending on which pages the person visited, you can send out targeted advertisements on the internet that will ‘follow’ the person as the surf the internet. You can program your re-marketed advertisements to remind customers that they still have items in their shopping cart that they haven’t purchased, or if they looked at pricing, then you can send a unique promo code offering them a special discount.
If you load a Facebook Pixel, then you can re-market to people directly onto their Facebook pages.

Previously, Motorsport related products were very broadly targeted at men with an interest in motorsport.

Now you can run dedicated product advertising; this is the ability to offer unique services, such as Father’s Day specials for Race day events, and pricing discounts on birthdays.

You can include a photo or graphic, and you will receive a better return on your marketing investment.

Our Marketing Services

Our team of dedicated marketers are geared with the knowledge to create campaigns that will hit the target from day 1.

Pay Per Click

Google AdWords

Maximise your Motorsport exposure, Reach target audience using tried and tested keywords and optimised strategy. We achieve results

Organic

Search Engine Optimisation (SEO)

Increase your online visibility, and attract more customers. Unless you have an unlimited budget for Paid Advertising, you cannot beat the value provided by good SEO for your website.

Social

Social Media Management

Enjoying a large Facebook or Twitter following can offer value in the long term, but takes a lot of time to get off the ground.

Pay Per Click

Social Media Marketing

There is a difference between having a Facebook Page, and using Facebook for Marketing purposes. Facebook Advertising can target almost anyone in the world, and they don’t need to Like or Follow your page.

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Marketing & Media Support

At R6 Digital we see our clients as friends and family, and for that reason, we will do whatever we can to increase your profits, and to represent your business in the best light. Your success is our success.

We are however a business too, and we offer a service that is highly technical and skilled; a service that will increase your profits and increase the value of your facility.

R6 Digital will take care of the marketing side of your business, and keep your phone ringing with new leads every day, and all you have to do, is study the monthly report to see how our work is helping you along the way.

We have a team of dedicated experts studying your customer activity, optimising your message, and getting your message to the right people.

Why should I use R6 Digital?

R6 Web Design specialises in website design and marketing for the Motoring & Motorsport industry, we are closely associated with many of Australia’s motor racing bodies, and have worked with all the major Motorsport classes, from F1 to the WRC.

Our marketing team truly understand the ins-and-outs of the Motorsport industry, the people who design and build the components, the drivers at the wheel and people who make it happen.

What is SEO?

SEO, or Search Engine Optimisation, is the process of gaining traffic to your website from organic (natural) search results on search engines (Google, Yahoo & Bing).

What is Facebook Advertising?

Facebook Advertising is similar to a normal post on Facebook, but because you are paying for the post, you have a few options. You can target people by their demographics, geographical location and interests.

In theory, you can target a group of people who’ve shown an interest in your Motorsport event or team, people who attend races and people living in an area likely to support your event.

What do I get for my SEO Package?

Your SEO package will include a full website assessment, rewrite and optimisation. This includes fixing mistakes within the website’s design, increasing the website’s speed, and creating links to external destinations.

We will improve your websites organic reach, and grow the traffic and interest in your business.

We do long tail and short tail optimisation, allowing people to find you easily on Google or Bing.

What is Quality Score?

Your Quality Score is the point system devised by Google to see where they should place your Google Ads. The better the score, the better the placing, and lower the price you pay per click.

We do long tail and short tail optimisation, allowing people to find you easily on Google or Bing.

Will my company get to number 1 on Google Rankings?

Yes, and No, we work to get your website ranking number 1 on Google for as many search terms as possible. So to say yes is easy, we can get any website to number 1.

Our mission goes beyond the number 1 position, we want to keep you there, and increase the search options, so that your website ranks on the first page for all potential search terms.

Why do I need SEO if R6 Digital created my website?

We design and build websites that are optimised and ready to go.

SEO is not a once off thing, and Google re-ranks websites on a weekly basis. Websites that are regularly updated, well marketed and filled with fresh and unique content will always move to the top.

So if your competitor is writing Blog articles, advertising on Google AdWords and keeping their website fresh; then chances are that they will rank highest, and get more customers.