Self Storage Marketing

The SiteLink Connection

Using SiteLink as your Self Storage Management Software provider, will add more value to your website and marketing campaign.

SiteLink allows our marketing team to devise strategic campaigns that integrate directly with the SiteLink data. So if your 3×3 units are at 100% capacity, but your lockers are at 10%, then your online marketing will change focus to fill the lockers.

This update will happen automatically, and you will have the comfort of knowing that your advertising spend is focussed on where you need it most.

Talk to our Self Storage Experts

Google AdWords

Search Advertising

Display Advertising


Product Advertising

Search Advertising appears on Google search pages as Text Advertising, and are normally above or below organic searches. The placement of your advertisement will depend on the Quality Score.

Your Search Advertisement will feature when any or parts of your keywords appear in the search tab. So if your keyword is Self Storage Alice Springs, and a person is searching for Self Storage in Alice Springs, then your ad will appear, but it will not appear if they asked for storing shed Alice Springs.

You can target as many keywords as you like, and you can indicate if you want them to be exact, or similar to the keywords. You can also add negative keywords, allowing you to discard searches that are not relevant. For example, if the search term is Self Storage Software Sydney, and you targeted Self Storage Sydney, then the word ‘software’ will be a good choice as a negative keyword.

Display Advertising allows you to add an image or logo with your advertisement. Display Advertising are ideal when using remarketing, and they are also effective in brand building and awareness campaigns.

Re-marketing is the ability to communicate with people who visited your website.

Depending on which pages the person visited, you can send out targeted advertisements on the internet that will ‘follow’ the person as the surf the internet. You can program your re-marketed advertisements to remind customers that they still have items in their Box Shop cart that they haven’t purchased, or if they looked at pricing, then you can send a unique promo code offering them a special discount.

If you load a Facebook Pixel, then you can re-market to people directly onto their Facebook pages.

Previously, Self Storage Ads offered wide ranging marketing campaigns offering storage services.

Now you can run dedicated product advertising; this is the ability to offer unique services, such as ‘Rent a 3×3 unit, and store the contents of your house’. You can include a photo or graphic, and you will receive a better return on your marketing investment.

Our Marketing Services

We were one of the first companies to provide Websites for Self Storage, we have over 15 years experience and we know what works for Self Storage Websites.

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Pay Per Click

Google AdWords

Maximise your Self Storage exposure, Reach target audience using tried and tested keywords and optimised strategy. We achieve results


Search Engine Optimisation (SEO)

Increase your online visibility, and attract more customers. Unless you have an unlimited budget for Paid Advertising, you cannot beat the value provided by good SEO for your website.


Social Media Management

Enjoying a large Facebook or Twitter following can offer value in the long term, but takes a lot of time to get off the ground.

Pay Per Click

Social Media Marketing

There is a difference between having a Facebook Page, and using Facebook for Marketing purposes. Facebook Advertising can target almost anyone in the world, and they don’t need to Like or Follow your page.

R6 Digital – The Competitive Advantage

With over 25 years of Self Storage experience, you will not encounter a marketing company with the background and insights offered by R6 Digital.

Our team of dedicated marketers are geared with the knowledge to create campaigns that will hit the target from day 1. And your campaign will enjoy the knowledge that comes with owning and running a storage facility, marketing large and small Self Storage facilities and achieving success when you need it most.

Marketing & Media Support

At R6 Digital we see our clients as friends and family, and for that reason, we will do whatever we can to increase your profits, and to represent your business in the best light.

We are however a business too, and we offer a service that is highly technical and skilled; a service that will increase your profits and increase the value of your facility.

We will take care of the marketing side of your business, and keep your phone ringing with new leads every day, and all you have to do, is study the monthly report to see how our work is helping you along the way.

We have a team of dedicated experts studying your customer activity, optimising your message, and getting your message to the right people.

Why should I use R6 Digital?

R6 Digital specialises in Self Storage website design and marketing, we are closely associated with SiteLink, allowing us to integrate the software into your website, and allowing your Self Storage facility to be managed online, and letting your website grow your profits.

Our marketing team truly understand the ins-and-outs of the Self Storage industry, the people who make use of storage and the marketing techniques to reach and convert them.

What is SEO?

SEO, or Search Engine Optimisation, is the process of gaining traffic to your website from organic (natural) search results on search engines (Google, Yahoo & Bing).

What is Facebook Advertising?

Facebook Advertising is similar to a normal post on Facebook, but because you are paying for the post, you have a few options. You can target people by their demographics, geographical location and interests.

In theory, you can target a group of people who’ve shown an interest in Self Storage, who live within 5 kilometres from your facility, and who plan to move house.

What do I get for my SEO Package?

Your SEO package will include a full website assessment, rewrite and optimisation. This includes fixing mistakes within the website’s design, increasing the website’s speed, and creating links to external destinations.

We will improve your websites organic reach, and grow the traffic and interest in your business.

We do long tail and short tail optimisation, allowing people to find you easily on Google or Bing.

What is Quality Score?

Your Quality Score is the point system devised by Google to see where they should place your Google Ads. The better the score, the better the placing, and lower the price you pay per click.

We do long tail and short tail optimisation, allowing people to find you easily on Google or Bing.

Will my company get to number 1 on Google Rankings?

Yes, and No, we work to get your website ranking number 1 on Google for as many search terms as possible. So to say yes is easy, we can get any website to number 1.

Our mission goes beyond the number 1 position, we want to keep you there, and increase the search options, so that your website ranks on the first page for all potential search terms.

Why do I need SEO if R6 Digital created my website?

We design and build websites that are optimised and ready to go.

SEO is not a once off thing, and Google re-ranks websites on a weekly basis. Websites that are regularly updated, well marketed and filled with fresh and unique content will always move to the top.

So if your competitor is writing Blog articles, advertising on Google AdWords and keeping their website fresh; then chances are that they will rank highest, and get more customers.